Do you have a Google Android phone? If so you probably noticed after a update in beginning of 2014 Google has been notifying you of your distance and time from a previously visited or searched for businesses with traffic updates. . Today, Google is tracking wherever your smartphone goes, and putting a neat red dot on a map to mark the occasion.
During this present age of online marketing, when marketers are required to present their data in the most compelling ways through messages and offers that are highly relevant, digital marketing services have come into play in a significant way. These services are aimed at seamless integration of online and offline marketing efforts to help you in your online marketing in an effective way.
Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers?
These are the types of questions all companies need to ask before they invest time and money in a social media campaign. If you don’t know where your customers spend time online, you can’t be sure you’ll reach them.
As more business owners utilize technology such as cloud computing and mobile devices and apps, the risk of hackers accessing money and sensitive business data becomes more real.
“Small businesses generally have fewer resources available to monitor and combat cyber threats, making them easy targets for expert criminals,”. “In addition, many of these firms have a false sense of security and believe they are immune from a possible cyber-attack.”
Assuming you have a knack for getting a niche, you may be a great affiliate marketer. With thousands of companies and an incredible number of products to choose from, you can be an affiliate for just about any type of business you choose. However, you will first need to know more about internet affiliate marketing.
You need to understand how orders not processed on your own affiliate company’s website are tracked. You need to ensure that you get credit for any telephone or mail orders your visitors make. Otherwise you won’t get paid for them.
When promoting their events online, many event marketers put all their efforts towards the pre-event promotion. However, the end of event is not the end of event marketing.
When promoting their events online, many event marketers put all their efforts towards the pre-event promotion, and when their event is concluded, only perform analyses on attendance and other success metrics. However, organizers who do so lose the opportunity to enhance their affinity with attendees, as they are ignoring a large portion of online event marketing – post-event marketing. Continuing to market to and connect with attendees after an event enhances relationships and raises brand awareness by creating a very personal group identity. This enhanced experience reflects on your brand, and your company, helping to nurture long-term relationships.
There is an inherent difference between quality and quantity. So, why is everyone I work with excited by visitor numbers and asks second about conversions or goals?
What I can never understand is if a regular bricks and mortar retail store had 300 people walk into it, walk round quickly and leave again without purchasing anything the business owner wouldn’t be very impressed. So, why is it the polar opposite when people talk about how many visitors they have had to their websites?
I read a story recently where a franchise car dealership placed an advert in a local newspaper with a free iPad as an incentive for people to test drive a new car during their blowout sales event. Needless to say they were clean out of prizes within the first two hours, the sales team had been on lots of test drives and yet they hadn’t sold one car. Mythical or not, the story highlights the quality over quantity thought process.
The underlying concept of digital marketing is to make use of electronic devices in a bid to make the services and products known to all customers. The same strategy is implemented in the right manner with the help of different devices including; digital billboards, smartphones, laptops and tablets. You will also get encouraged in coming terms with the fact that traditional marketing has paved the way for digital marketing so as to be able to satisfy the growing need of all businesses.